Scotch Whisky Industry in the UK and in particular, William Grant & Essay

Scotch Whisky Industry in the UK and in particular, William Grant & Sons - Essay Example Homogeneity in the needs of the market therefore is the unifying factor in creating better international markets. This argument is contended by others that believe an international market is impossible to exist since there are several dynamic differences in the trends of various nations. The growth of trading agreements in certain regions has constantly developed and become a source of interaction in business and marketing strategies creating trading relationships between countries (Stalk et al 1980). 2.0 Balvenie in the UK. Such bodies as the North American Free Trade Arrangement, the European Union and others are forms of regional trade agreements that have been formed over the years of international marketing development. These bodies work on eliminating region trade barriers to allow other organizations without those regions trade freely within each other’s borders. These relationships are advantageous in allowing the companies engaged in international trade to obtain econ omies of scale while consumers of their goods enjoy low prices and access to a variety of products. These trading regions create free movement of labor and resources among other advantages. Engagement in international trade is therefore more of an advantageous venture for greater success in companies and have more advantages to disadvantages. Organizations like Grant and Sons are among the firms involved in the free international trade operations that are an expansion to the business in the long run. The firms gain in advantage from free movement and labor. The firms as well engage themselves in further customization of the products that creates better quality in the products sold such as the whisky distilled by Grant and Sons organization in the various outlets of the company’s distilling plants (Zuckerman et al 1998). The extensions of the Grant company into the international market is a cause for the exciting entrepreneurial environment created by interactions in joint ven tures with companies such as Remy Cointreau and third party agreements in UK Portugal. This kind of ventures have also given motivation and confidence to the organization from acceptance by the market outside their own country. 2.1 The Scotch whisky industry in the UK. Scotch whisky has over the years only been matured and distilled in one country which is Scotland. This brand has grown from a simple cottage industry to being the sole global supplier in over 210 countries. Changes created in bid to make international ventures include complete changes or adjustments in the administration and organizational structure. The management approach incorporated involves the geocentric approach suggested by Permulter (1969) that brings about a more globally integrated management system. Despite the successes of Scotch whisky, the industry requires methods that grow every day to maintain the position of top quality as an unchallenged player. This will involve customization of the brands by see king customer response to quality. It is important that the industry carries out an area study of the people it supplies with whisky in order to realize options of expansion. 2.2 William Grant and Sons in the UK. William Grant and Sons is a great contributor to the whisky industry in the UK. It is characterized by authenticity in its production. William Grant and Sons utilizes its own water from springs in production process and its own grown barley

You Tube as a Cultural Form Essay Example | Topics and Well Written Essays - 2000 words

You Tube as a Cultural Form - Essay Example Understanding effects of media in the changing world and engaging in media study require â€Å"illustrating the dynamic symmetries† of various media like the press, radio, or television. (McLuhan 172). It is relevant to understand the repercussions of the Internet as a new form of a public sphere and to understand how the networked future might be different from what we have known about the new mode of public interaction and opinion making. YouTube remains an interesting study in marketing a consumer internet service in the changing scenario of mass media. Its reach, ubiquity, and sheer volume of content, everything from dumb home movies to glossy commercial calling cards, make it â€Å"easily dismissible as merely the latest purveyor of trivial, banal, repetitious distractions for an eagerly narcotized booboisie† (Cloud). In this context, it is essential to examine whether YouTube, as a socio-cultural medium, appropriates and exploits other media or not. All social changes contain elements of continuity and assertion of novelty is always a tricky enterprise. Our speech, print, and audio-visual media have always constituted the structures and frameworks for the objective of social setup, as these media act as a powerful instrument capable of imposing its assumptions on our modes of perception. In the electronic age understanding the effect of media in social change involve shaping and transfer of opinion and illustrating the dynamic symmetries of their operation on man and society.